So, Amazon is killing it. Tell me something I don’t know, right?
In the regular, non-startup world, the word “disrupting” tends to have a negative connotation. The teenager in class who is disruptive is a distraction. The disruptive forces of an earthquake are destructive. The movie-goer speaking loudly throughout the whole film is disruptive and literally the worst. A disrupting startup, however, is groundbreaking.